MKTG Course Descriptions

Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite or Co-requisite of BUSN 110 Introduction to Business

Supervised experiences in marketing, businesses, nonprofit organizations and public agencies. Pass/No Pass.

Occasional special courses chosen to fit the interests and needs of students and faculty.

Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.

We will take a look at how customers shop, buy and use products and services to satisfy their needs and wants. This class highlights physiological and psychological content that promotes consumer behavior understanding, such as perception, learning, language, internal and external motivations, emotions. Creating personas is an outcome of consumer behavior knowledge, allowing you to instinctively know your customer and create personalized marketing campaigns that hit the target each time. Prerequisite: MKTG 260 Principles of Marketing.

This course will expose the student to marketing strategies and activities that enable organizations to be competitive in the global economy and market. This course will enable the student to understand how to target global markets and how to manage and lead in the global marketing effort. Students in this course will have the option of participating in a Juniors Abroad trip that will examine marketing in three different global markets. Prerequisite: MKTG 260 Principles of Marketing.

Research is behind any sound marketing decision and activity. This course addresses the process in which marketing research is conducted, including defining research needs, formulating research questions, designing the appropriate methodologies, collecting and analyzing qualitative and quantitative data, and reporting the findings. Prerequisites: MKTG 260 Principles of Marketing and college level statistics course 200 level or higher. Students who've taken PSYC 240 must also complete MATH 150 or higher, or have a SAT math score of 620 or higher or have an ACT score of 28 or higher.

This course focuses on creating digital marketing strategies across disciplines including branding, design, usability, technology, IT development, search engine optimization, pay-per-click, link development, online reputation management, and social media marketing integration to drive commerce via viral adoption and engagement. Students will learn to understand how to conduct technical, business, and creative relationships with social media platform providers such as LinkedIn, You Tube, Facebook, Twitter, Pinterest and Foursquare.Prerequisite: MKTG 260 Principles of Marketing.

We will incorporate traditional and non-traditional B2B and B2C techniques to effectively communicate with our target audience. You will learn how to create a unified, cohesive Integrated Marketing plan, essential to a successful marketing career. In today’s market, it is critical to know how to leverage digital strategies across a variety of deliverables including branding, design, usability, IT development, SEO, and social media integration to drive active commerce and audience engagement. You will learn how to solve business problems with a persuasive marketing strategy. Prerequisites: MKTG 260 Principles of Marketing and MKTG 300 Consumer Behavior: Know Your Customer.

This course will examine and develop the strategic use of various digital and interactive technologies in marketing to create unique and engaging user experiences that lead to the free-flow exchange of information and ideas, resulting in mutually beneficial relationships between customers and brands. Students will have the hands-on opportunity to learn and apply skills in Web Design, Search Engine Optimization (SEO), Paid Search Marketing, Digital/Online Advertising, Web Analytics, Social Media and Content Marketing, Email Marketing, and other newly emerging interactive technologies. Prerequisites: MKTG 260 Principles of Marketing.

Supervised experiences in businesses, nonprofit organizations, and public agencies. Pass/No Pass.

Occasional special courses chosen to fit the interests and needs of students and faculty.

We will bring together all of what has been learned in earlier marketing courses and introduce marketing decision making and planning frameworks. With a global perspective and supporting case studies, we use practical application to create innovative market-needed strategies, analyze situations, identify differentiation and positioning, evaluate the competition, and learn how to take a broad view of every function involved in building a strong business that will succeed in the market. The goal for this course is to help you become a strategic marketer, giving you the tools you need to create, build support for and execute marketing plans that will build strong and sustainable businesses. Prerequisites: MKTG 300 Consumer Behavior, MKTG 420 Marketing Communications and senior standing.

Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.